Comcast’s Universal Ads has launched in the UK in partnership with Channel 4, ITV and Sky. It is a self-service platform that opens TV advertising up to Small to Medium-Sized (SMEs) businesses at a more affordable cost.
Based on social media advertising, an SME can plan, buy and measure a single campaign across the three broadcasters from one interface. It strips out the need for advertising agencies and the complexities of TV advertising, which has long been dominated by multinationals.
Comcast’s pitch is simple: select a budget, choose your audience, upload the creative and go live in minutes rather than weeks.
Rak Patel, Chief Commercial Officer at Channel 4, said, “Lowering the barriers to premium media can be a game changer for smaller brands… Greater collaboration across broadcasters can simplify TV buys for advertisers, attract new categories and brands into TV, and help ensure premium TV remains innovative and competitive alongside global social and digital platforms.”
The system has been available to US advertisers for more than a year and is aimed at companies that have found TV advertising out of reach.
For more information on the system, visit https://www.universalads.com/uk
The government-established Office of the Small Business Commissioner (OSBC) has been publicising its Small Business Plan that offers tailored funding to smaller businesses.
HMRC have concluded that the Cabinet Office failed to take reasonable care when applying the Off-Payroll Working (IR35) rules. The Cabinet Office has set aside £38.5 million for unpaid Income Tax, National Insurance and interest. A penalty of up to £8.9m could follow.
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